Thinking about and detailing a crisis management plan in advance is of course ideal; getting at least prepared with the basics is a necessity. One critical component of planning on a small or large scale is social media strategy. A 2012 Gartner study reports, "75% of organizations with BCM [Business Continuity Programs] will have public social media services in their crisis communications strategies by 2015." And why is that?.I spent a few hours in the company of a fascinating 70yearold Crossmolina man, who has coached 26 Olympic athletes in a glorious athletics career stretching over four decades. John McDonnell, the retired head coach of Arkansas University, gave a talk last week to over 150 like minded sports enthusiasts in Breaffy House Hotel. I met John the previous Monday and at short notice he readily agreed to share some of his experiences, provided I was in a position to organise a group at such short notice.

"And,'' Mayock said, "you throw a C